#ai-generated-music

#ai-generated-music

Walmart is testing advertising within its new AI-powered shopping assistant, Sparky, as part of a broader push to reshape digital retail experiences. Introduced to the company's mobile app in June, Sparky functions like a conversational agent, helping users compare products, summarise reviews, and suggest items for different occasions. Sources familiar with the initiative say Walmart has been experimenting with a format called "Sponsored Prompt," which integrates ads directly into Sparky's chat interface.

What is the most powerful performance driver in advertising? Keller answers his own query this way: 'Not your media plan. Not your targeting strategy. Not even your click-through rate. Creativity. Full stop.' In a new column (HERE), Keller asserts that audio is effective explicitly because it is invisible. Sound invites imagination by tapping into a 'theater of the mind,' speaking directly to emotion and memory. One key: 'Build audio in, don't bolt it on.'

Adobe said the Generate Soundtrack feature runs on the Firefly Audio Model. The feature creates commercially safe, fully licensed, studio-quality instrumental tracks that sync with your video footage in seconds, even offering multiple track variations. The commercially safe element of the feature is important, as creators don't have to worry about copyright strikes or takedowns on YouTube or Instagram.

According to YouTube posts, the celebrity tributes were plentiful. They came from Ed Sheeran, Eminem, Taylor Swift, Celine Dion, Lady Gaga, Rihanna, Post Malone, Dax, Lil Wayne, Jelly Roll, Selena Gomez, Justin Bieber and Imagine Dragons. But none of them were real. They were all generated using artificial intelligence. And they often featured fake thumbnail images that showed the artists in tears or with mournful expressions.

Two weeks ago, record company Hallwood Media signed a deal with Telisha "Nikki" Jones after negotiations that purportedly included an offer of $3 million, Billboard reported. Jones is a Mississippi-based lyricist behind the R&B artist "Xania Monet" whose most popular song on Spotify racked up over 1 million listens, and whose Reels regularly top 100,000 views on Instagram - despite her likeness, vocals, and music being AI-generated.

For many SMEs, advertising, marketing, and content creation are constrained by tight budgets and limited time. In today's short-video era, where social media plays a central role in communicating brand value, music has become a key part of marketing campaigns. Yet sourcing the right tracks is rarely straightforward. Royalty-free music often requires additional licensing fees, and even then it may not fully match a brand's identity or deliver the desired emotional impact.