"Three key initiatives are described today. Stronger impersonation rules Spotify has always guarded against deceptive content. The company observes that AI tools have made generating vocal deepfakes of popular artists easier than ever before. A new public policy will be released, clarifying how the company handles complaints about AI clones. Perhaps more importantly, Spotify is increasing its investments in protections against all impersonation tactics."
"The pace of generative AI music creation and submission has motivated the company to detail its recent efforts to keep the service's music authorship honest and human. Music spam filter Spotify observes that its massive growth in artist payouts ($1B in 2014 to $10B in 2024) has motivated "bad actors." Spotify promises a new spam filter later this fall. The company details "forms of slop" that include mass uploads, duplicates, SEO hacks, and artificially short track abuse."
"AI disclosures for music with industry-standard credits Spotify confides that many listeners want more information about what they're listening to and the role of AI technology in the music they stream. But there is currently no way for artists to share how they are (responsibly) using AI. "The use of AI tools is increasingly a spectrum, not a binary," Spotify declares, "where artists and producers may choose to use AI to help with some parts of their productions and not others.""
Spotify is strengthening policies and systems to address generative AI in music by focusing on impersonation, spam, and transparent AI credits. Stronger impersonation rules will clarify complaint handling for AI clones and expand investments in protections against vocal deepfakes and other impersonation tactics. A spam filter launching later this fall will target mass uploads, duplicates, SEO manipulation, and artificially short tracks, motivated by rapid artist-payout growth that attracted bad actors. New AI disclosures with industry-standard credits will enable nuanced reporting of AI use, recognizing AI as a spectrum and giving listeners clearer information about production roles.
Read at RAIN News
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