"Walmart is testing advertising within its new AI-powered shopping assistant, Sparky, as part of a broader push to reshape digital retail experiences. Introduced to the company's mobile app in June, Sparky functions like a conversational agent, helping users compare products, summarise reviews, and suggest items for different occasions. Sources familiar with the initiative say Walmart has been experimenting with a format called "Sponsored Prompt," which integrates ads directly into Sparky's chat interface."
"Warner Music Group has struck a landmark deal with AI music start-up Suno, a year after suing the company over copyright concerns. Under the agreement, Warner will allow users to create AI-generated tracks using the voices, names, and likenesses of artists who opt into the programme. Starting next year, Suno will launch licensed models on its platform, which already boasts 100 million users. The update will introduce paid downloads for audio files, while free-tier songs remain shareable."
"YouTube is testing a new feature that gives users more control over the videos appearing in their home feed. Dubbed "Your Custom Feed," the tool allows participants to refine recommendations by entering simple prompts, offering a conversational way to influence the platform's algorithm."
Walmart has introduced Sparky, an AI shopping assistant in its mobile app that helps users compare products, summarise reviews, and suggest items for occasions. Walmart is experimenting with a "Sponsored Prompt" ad format that places advertisements directly inside Sparky's chat interface, creating a potential new real-time monetization channel. Warner Music Group reached a settlement with AI start-up Suno allowing licensed use of artists' voices, names, and likenesses for AI-generated tracks, with paid downloads and shareable free-tier songs planned. YouTube is trialing "Your Custom Feed," which lets users refine home feed recommendations via simple prompts to influence the algorithm.
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