""What I've missed the most in all the years since I gave [music] up is the harmony. You see, a machine can only copy - it can't make it because perfection is in the tiny mistakes. Which makes it human. I was angry when I wrote this program. I didn't want anything to do with music. But now I think I just don't want to do anything with bad music. I don't want to be a fake.""
"'Content marketing' is supposed to be the use of marketing collateral that aims to inform (rather than sell directly) and is transmitted over mediums that businesses own (such as company blogs). In 2008, Seth Godin referred to content marketing - very inaccurately - as "the only marketing left". But the digital marketing industry took an existing part of marketing communications, gave it a buzzword, and then turned the tactic into a tragedy."
A television episode portrays a programmer who built software that composes instant pop hits and then destroys the technology because machine-made music lacks the tiny mistakes that create human harmony. The episode contrasts algorithmic perfection with authentic imperfection and prioritizes artistic integrity over commercial gain. That theme connects to modern digital marketing, where 'content marketing' has been repackaged into commodified, bottom-rung direct-response advertising. Industry trends favor buzzwords, data-driven metrics, and festival themes like 'Creativity for Good' and 'Data-Driven Creativity', raising concerns about creativity's commercialization and the erosion of genuine artistic value.
Read at The Drum
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