"Well, now we know why the Braves didn't join that pack of ballclubs when it came to making that jump. As it turns out, the Braves are reportedly about to launch their own TV network. Tom Friend of Sports Business Journal is reporting that this is the path that the Braves are going to go down. He laid it out pretty clearly in his article detailing what the Braves and the eight other clubs are planning to do with their TV coverage going forward."
"The cable/satellite and OTA options would be available for fans across the Braves TV market (which is essentially the vast majority of the entire Southeastern region of the United States) and the streaming option would give fans from outside of the market a way to watch the team as well - and in Atlanta's case, the options of Amazon Prime and Apple TV would be very appealing."
The Atlanta Braves are preparing to launch a team-owned television network rather than joining MLB Media. The planned network could air on national streaming platforms such as Amazon or Apple or follow a Rangers Sports Network template with direct-to-distributor cable and satellite deals, a local over-the-air partner, and a streaming outlet. Cable/satellite and OTA distribution would serve the Braves TV market across the Southeast, while streaming would provide access for out-of-market fans. The Braves already appeared locally via Amazon Prime through a FanDuel Sports Network subscription and could transition that presence to the new network.
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