"I have the privilege of heading up Endemol Shine Group's Commercial Partnerships division, so I am at the heart of more than 100 TV production companies from over 20 markets around the world. For us, television is the content we produce, not the device which it is viewed on. We are dedicated to creating great content, wherever our audiences are and whenever they want to view it."
"New platforms enable new audiences to discover for the first time classic and evergreen entertainment. Our very own Mr Bean is seeing significant growth on Facebook and now boasts an incredible 77 million fans - that's bigger than Taylor Swift! And we are seeing this trend across the industry with the continued popularity of timeless programmes such as Friends and Seinfeld on OTT platforms."
Audiences consume more television content across a growing number of platforms, making viewing habits unpredictable and placing control with consumers. The proliferation of distribution channels—from traditional broadcasters to Netflix and GAFA—expands access to diverse and evergreen programming while complementing, rather than replacing, traditional TV. Classic shows gain new audiences on social and OTT platforms, exemplified by Mr Bean's large Facebook following and the sustained popularity of series like Friends and Seinfeld. Increased competition elevates content quality and fosters creative freedom and new talent. Producers must create compelling, platform-agnostic content, and brands must adapt strategies to engage fragmented, choice-driven audiences.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]