#content-production

#content-production

Are you thinking about investing in AI for your small company? The buzz about AI seems to be everywhere, but is there real value, especially for small businesses? For me, the answer is a definite yes, as long as you're careful about how you approach it. Over the past nearly three years, I have found AI to be a force multiplier for my small business.

Adobe Firefly Creative Production for Enterprise expands the Firefly web app's ability to quickly resize and reframe thousands of assets. New enterprise-grade capabilities include a workflow builder for creating reusable production workflows; integrations with Adobe Experience Manager Assets and Frame.io to streamline asset import and export; and more than 20 generative and creative actions, including object compositing and brand checks.

The vertical short dramas app hosts 1-to-2 minute-long chapters of films about cheating scandals and mafia bosses, with titles like "Pregnancy Contract" and "Maid in Mafia Family." The content, which Ovdiienko labeled himself as a "guilty pleasure," keeps audiences hooked whether they would like to admit it or not. After launching in May 2024, Ovdiienko's platform reaches a monthly active user base of 5 million. His European platform is attempting to rival the Chinese market, which popularized this form of storytelling.

MrBeast, whose real name is Jimmy Donaldson, is known for turning YouTube videos into eye-popping spectacles, pushing the limits of creativity and audience engagement.