#content-production

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The 50/50 growth proposition in podcasting (The Podcast Marketing Academy)

Podcast growth for established shows is not guaranteed and varies significantly across platforms.
Maintaining consistent episode production year-round is crucial for audience engagement.

7 FREE Content Plan Templates to Organize the Chaos

Content plan templates streamline content tracking and alignment with business goals.
#streaming-services

Amazon, Apple make a deal to offer Apple TV+ in a Prime bundle

Apple's TV app struggles with integration due to Netflix's non-participation, impacting user experience in the streaming landscape.

Only The Clouds Wants Usage-Based Pricing; The Ad Forecasts Are Sunny | AdExchanger

Streaming services may adopt usage-based pricing models similar to utilities, benefiting content creators by emphasizing active viewers.
The ad industry forecasts significant growth, driven by major upcoming events and a stabilized economy.
Inclusive advertising strategies prove beneficial for brand sales despite opposition.

Amazon, Apple make a deal to offer Apple TV+ in a Prime bundle

Apple's TV app struggles with integration due to Netflix's non-participation, impacting user experience in the streaming landscape.

Only The Clouds Wants Usage-Based Pricing; The Ad Forecasts Are Sunny | AdExchanger

Streaming services may adopt usage-based pricing models similar to utilities, benefiting content creators by emphasizing active viewers.
The ad industry forecasts significant growth, driven by major upcoming events and a stabilized economy.
Inclusive advertising strategies prove beneficial for brand sales despite opposition.
morestreaming-services

Tulsea Talent Agency and Creative Hot Shop Ralph Strike Strategic Partnership (EXCLUSIVE)

Tulsea and Ralph are forming a strategic partnership to enhance content creation and audience engagement in India.
from MarTech
2 months ago

How marketers can go beyond random acts of AI and why they should | MarTech

Many organizations struggle to maximize AI's marketing potential due to a lack of strategic frameworks and reliance on isolated tasks.

Creative automation should be a no-brainer for brands (and creatives, too)

Creative automation should be seen as an enhancement to creativity and efficiency, enabling better quality content production.

As athletes embrace influencer work, 'a new breed of agency' emerges

A new class of agency businesses has emerged, combining sports talent management, influencer matchmaking, and content production.

Apple is one step closer to bringing ads to Apple TV+

Major streaming platforms are introducing ad-based tiers to boost revenue while maintaining subscription costs.
Apple TV Plus is considering launching an ad-supported tier in the UK, following the steps of other major streamers.

The Future of audio editing: Wondersahre Filmora's AI voice changer - London Business News | Londonlovesbusiness.com

AI voice changer by Filmora revolutionizes audio editing with advanced capabilities in voice modulation and content production.

What AI Companies Want From Journalism

The value and liability of chatbots lies in their ability to produce new content and statements on behalf of their owners.

Athletic Brewing and Netflix Release Marine Odyssey - The Beer Thrillers

Netflix transitioned from DVD rentals to a global streaming leader, offering diverse, personalized content with advanced algorithms.

Hostile Takeover: How A Legal Copywriter Feels About AI

Generative AI, like ChatGPT, is transforming content production, impacting law firms and necessitating a balance between AI assistance and human creativity.
#ai-tools

Google created an AI tool to rip off news outlets, and it's paying other outlets to use it

Google providing AI tools to news outlets for creating content without proper labeling
Concerns about the accuracy and potential biases of Google's AI tools

Increase Output with AI Text and Speech for $35 | Entrepreneur

Utilizing AI tools, like Jott Pro AI Text and Speech Toolkit, can boost productivity and content quality for entrepreneurs with budget constraints.

Google created an AI tool to rip off news outlets, and it's paying other outlets to use it

Google providing AI tools to news outlets for creating content without proper labeling
Concerns about the accuracy and potential biases of Google's AI tools

Increase Output with AI Text and Speech for $35 | Entrepreneur

Utilizing AI tools, like Jott Pro AI Text and Speech Toolkit, can boost productivity and content quality for entrepreneurs with budget constraints.
moreai-tools

BBC splits in two in India to meet foreign investment rules

BBC restructured India operations to comply with foreign investment rules limiting stake to 26%
Independent company Collective Newsroom now producing content for BBC's Indian operations.

John Lewis set to shift content production duties to in-house unit

John Lewis Partnership launching in-house content agency with ITG's assistance
Over 140 employees to join the new content production house
Partnership aims to strengthen customer relationships through quality content

Why LVMH's new entertainment division is the future of brand content

Nike and LVMH are venturing into brand entertainment through internal content studios and partnerships with Superconnector Studios.
Content productions like documentaries, docuseries, and podcasts are being used as effective marketing tools by brands like Nike and LVMH.

Harnessing the Power of Video for Franchise Success | Entrepreneur

Franchisors often fail to produce quality video content that resonates with their audiences
Franchisors can solve this problem by investing in high-quality video content and localizing it for their franchisees

Accor chooses Accenture to transform its content production for enchanced marketing communications - ET TravelWorld

Accor has chosen Accenture to enhance its content production capabilities.
Accenture's 'Content Atelier' model aims to deliver personalized and high-quality marketing content while optimizing costs.

Future of TV Briefing: How talent managers see creators' professionalism levels increasing

Creators are becoming more professional and diversifying revenue streams.

How brands are addressing the content landfill problem

Brands need to focus on activating and maximizing the use of all their creative assets to avoid wasting resources.
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