#content-production

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fromTheWrap
1 week ago

How DramaShorts Co-Founder Scaled Short-Form Viewing Into a Binge-Worthy Business Model

The vertical short dramas app hosts 1-to-2 minute-long chapters of films about cheating scandals and mafia bosses, with titles like "Pregnancy Contract" and "Maid in Mafia Family." The content, which Ovdiienko labeled himself as a "guilty pleasure," keeps audiences hooked whether they would like to admit it or not. After launching in May 2024, Ovdiienko's platform reaches a monthly active user base of 5 million. His European platform is attempting to rival the Chinese market, which popularized this form of storytelling.
Startup companies
fromBusiness Insider
3 weeks ago

Inside the making of a MrBeast YouTube video and one word his team dreads

MrBeast, whose real name is Jimmy Donaldson, is known for turning YouTube videos into eye-popping spectacles, pushing the limits of creativity and audience engagement.
Video games
#ai-in-marketing
more#ai-in-marketing
Business
fromThe Motley Fool
3 weeks ago

Dolphin Revenue Jumps 23 Percent | The Motley Fool

Dolphin Entertainment achieved record Q2 2025 revenue of $14.1 million, with significant year-over-year growth and improved financial performance.
Marketing
fromMarTech
3 weeks ago

CreativeOps can't scale alone - fusion teams make it happen | MarTech

Fusion teams integrate marketing and technology specialists to enhance creative processes and deliver faster content across multiple channels.
fromThe Drum
1 month ago

3 ways to create local love for global content

Brands must prioritize local voices and authentic storytelling over universal messages for effective global engagement.
#video-creation
more#video-creation
Media industry
fromBusiness Insider
2 months ago

A former Disney exec says peak TV is over, and there's only so much AI can do to help

Former Disney executive Kevin Mayer states AI has limitations in enhancing TV production due to high costs and declining revenue.
Growth hacking
fromForbes
2 months ago

What The Streaming Wars Reveal about Bad Strategy

HBO Max reverts to its iconic name, signaling a return to its roots and a potential shift in content strategy.
Media industry
fromBusiness Insider
3 months ago

Hollywood's new obsession is a twist on the classic soap opera

Mini-drama apps are popular in the US and catching Hollywood's attention as cost-effective alternatives to traditional shows.
Marketing tech
fromTechCrunch
3 months ago

Netflix CPO Eunice Kim is coming to Disrupt 2025 | TechCrunch

Eunice Kim, Netflix's CPO, will speak at TechCrunch Disrupt 2023, sharing insights on product innovation and content production.
Marketing tech
fromClickUp
3 months ago

Marketing Video Production: Steps, Tools, Best Practices | ClickUp

Effective video marketing requires strategic planning and high-quality production.
There are essential phases in video production: pre-production, production, and post-production.
Marketing tech
fromExchangewire
3 months ago

Digest: Google Broadens Content and Advertising Arsenal; TikTok Faces Regulatory Heat While Eyeing US Ban Reprieve

Google is expanding into content production and enhancing ad technology.
TikTok is dealing with regulatory challenges while navigating potential US ban reprieve.
Spotify is integrating podcast inventory into its ad exchange.
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