"And so even if the majority of folks who fall in love with a Bridgerton or Department Q will be satisfied by the handful of British shows the Netflix algorithm serves them next, for some, those big hits can also act as a gateway drug of sorts, leading them to realize they don't have to be afraid of British accents or frilly period costumes."
"Of course, even with all the heat Brit hits on bigger streamers generate, getting folks to check out a niche platform remains a challenge, particularly as price hikes across streaming (and inflation in general) make consumers audit their entertainment budgets. BritBox, which has been around since 2017 and boasted just over 4 million subscribers as of March, also has to keep an eye on rivals like Acorn TV and MHz Choice, which, while not focused exclusively on U.K. programming, still cater to viewers"
Streaming has made British television widely accessible and increasingly popular among American viewers. High-profile hits such as Adolescence, Baby Reindeer, Slow Horses, Black Doves, and The Crown have helped erase stereotypes about British TV being stuffy or niche. Downton Abbey's 2011 U.S. launch and recent global hits have demonstrated British series can break into mainstream audiences. Major platform successes can act as gateways that encourage viewers to explore more British content beyond algorithmic recommendations. BritBox, owned by BBC Studios, aims to convert that interest but faces pressures from streaming price hikes, inflation-driven budget scrutiny, and rivals like Acorn TV and MHz Choice. BritBox had just over 4 million subscribers as of March.
Read at Vulture
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