"includes millions of advertising dollars spent on streaming platforms such as YouTube, Meta's Facebook and Instagram, HBO Max, Hulu, and Spotify. A new report from Rolling Stone breaks down how much money is going where, along with a more comprehensive look at some of the, uh, interesting tactics being employed by the Department of Homeland Security. DHS and ICE have spent $2.8 million across Meta's two biggest platforms, Facebook and Instagram."
"Somewhat surprisingly, DHS spent only $74,000 advertising on Spotify. Given that some Spotify users are organizing boycotts over these ads, it's worth making a couple of points. First, commercials on Spotify are dirt cheap and not a significant revenue source for the Big Green Circle. They mostly exist to annoy you into buying a paid plan. And second, the internet is not real life, and in all likelihood, very few people have canceled their Spotify accounts."
ICE is seeking to hire 10,000 additional staff and is allocating millions to advertising on streaming platforms including YouTube, Facebook, Instagram, HBO Max, Hulu, and Spotify. DHS and ICE spent $2.8 million on Facebook and Instagram ads that tell listeners to "fulfill your mission," paired with messaging that celebrates aggressive enforcement tactics. An additional $3 million funded Spanish-language ads on Google and YouTube that pressure audiences toward "self-deportation." Spotify received only $74,000 in DHS ad dollars, making potential boycott-driven cancellations financially negligible. Spotify's DHS revenue amounts to a rounding error, and many boycotts target ads that paid subscribers do not hear.
Read at Consequence
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