A recent study from Passport found that Amazon and brand-owned websites are the top sales channels for U.S. companies in cross-border ecommerce. The study surveyed 100 ecommerce executives, revealing that 63% prefer U.S.-based third-party logistics for simplified international fulfillment. Though local fulfillment speeds delivery, lack of inventory management confidence prevents 47% from pursuing that option. Additionally, while 69% aim to increase international advertising in 2025, many face significant barriers such as high costs and tariffs, indicating mixed sentiments about global expansion efforts.
Amazon and brand-owned websites dominate cross-border ecommerce, highlighting a clear preference for established platforms among U.S. businesses looking to expand internationally.
A significant number of U.S. ecommerce firms favor using U.S.-based third-party logistics for fulfilling international orders, which simplifies their operational complexities.
Despite the potential for faster delivery with local fulfillment, concerns over managing inventory have kept nearly half of respondents from adopting this method.
As U.S. firms look toward 2025, many plan to boost international advertising despite acknowledging significant barriers to profitability in global markets.
Collection
[
|
...
]