OpenAI is staffing up to turn ChatGPT into an ad platform | MarTech
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OpenAI is staffing up to turn ChatGPT into an ad platform | MarTech
"Your role will include projects such as developing campaign management tools, integrating with major ad platforms, building real-time attribution and reporting pipelines, and enabling experimentation frameworks to optimize our objectives. As we are in the early stages of building this platform, we will rely on you to design and implement foundational MarTech infrastructure that make our marketing investments more effective, measurable, and automated."
"OpenAI wants to monetize free users via ChatGPT ads by 2026, according to reports. It seems that OpenAI is now starting to build that ad-buying infrastructure so brands can run campaigns on ChatGPT. That would give advertisers access to a new platform with massive reach (700 million weekly users as of August). The listing calls for building APIs, data pipelines, and experimentation frameworks to optimize ad spend."
"OpenAI's ad product could allow brands to input goals and have ChatGPT autonomously plan, buy, and measure campaigns. Bottom line. Advertisers may soon have to decide whether to invest in ChatGPT as a paid media channel. A new revenue stream will be good news to funders whose investments in OpenAI give it a nominal valuation of half a trillion dollars. The company has an estimated"
OpenAI is hiring a Growth Paid Marketing Platform Engineer to build tools for ad platform integration, campaign management, and real-time attribution as part of a new ChatGPT growth team. The role includes developing APIs, data pipelines, experimentation frameworks, and campaign management tools to optimize ad spend and reporting. OpenAI plans to monetize free users via ChatGPT ads by 2026 and is constructing ad-buying infrastructure that would let brands run campaigns on ChatGPT. The product could enable brands to input goals and have ChatGPT autonomously plan, buy, and measure campaigns. ChatGPT reaches roughly 700 million weekly users, creating a large potential paid-media channel. A new revenue stream could support a substantial company valuation.
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