#martech-infrastructure

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#chatgpt-ads #ad-platform-integration #paid-media-monetization #agency-scalability #enterprise-delivery
Marketing tech
fromMarTech
1 day ago

OpenAI is staffing up to turn ChatGPT into an ad platform | MarTech

OpenAI is building an in-house paid marketing platform to enable advertisers to plan, buy, and measure campaigns on ChatGPT, aiming to monetize users by 2026.
Marketing tech
fromThe Drum
2 days ago

Duct tape is not a strategy: why marketing agencies need a tech rethink to win bigger clients

Agencies must systemize technology and operations to deliver enterprise-grade stability, scalability, and governance for modern brands demanding personalization and reliable performance.
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