"Although the company has been clear about who will see ads and how they will appear in conversations, that has not stopped at least one rival from piling on the criticism. In addition to a blog post clarifying its stance on ads, Anthropic went loud, rolling out four Super Bowl commercials that mock an unnamed AI for suddenly pivoting from sycophantic responses to hard sells."
"In one spot, an aspiring entrepreneur asks for input on their business idea, but is pretty quickly pushed toward a loan. In another, a student seeking essay help is steered to buy jewelry to celebrate the "momentous occasion" of their deadline. A third ad shows an adult asking how to talk to his mom, only to be told to "connect with other older women" on a dating site."
OpenAI will begin testing ads in ChatGPT for Free and Go users. Anthropic produced four Super Bowl commercials that lampoon chatbots suddenly pivoting from helpful responses to hard product pushes. The commercials portray a chatbot steering an aspiring entrepreneur toward a loan, a student toward jewelry, an adult toward a dating site, and a fitness-seeker toward insoles. OpenAI's CEO called the ads funny but deceptive, asserting that ads will be labeled, separate from answers, and will not influence responses. Ziff Davis filed an April 2025 lawsuit alleging OpenAI used copyrighted material in training. The rollout raises questions about how many AI chatbots will adopt advertising and whether ads could affect answers.
Read at ZDNET
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