"The launch of OpenAI's ads business comes at a critical point in the AI arms race. Companies are burning through billions in training and inference costs for the next big model, while revenue lags behind. The cost to use AI is driving up the cost of RAM and making memory and processors scarcer commodities. These concerns, while less visible to us in the ad world, have in turn put pressure on those companies to create revenue. Hence, ads."
"But how will the ads affect the chat experience? To head off concerns, OpenAI said ads will only appear after chats, won't appear at all during sensitive health conversations and won't inform what responses users receive, to name a few of the guardrails in place. Leading up to this week's podcast, however, we still hadn't spotted an ad in the wild - and neither had anyone on social media."
"Anthropic took shots at OpenAI with an ad that showed an unnamed rival chat platform serving creepy ads. And Amazon's Alexa+ ad spoke to fears that AI might physically hurt us - showing Chris Hemsworth being crushed by a garage door and drowned by a closing pool cover in his smart home - with a weird ending that dismissed the fear as "crazy.""
OpenAI launched an ad platform for ChatGPT, introducing ads that appear after chats and are blocked during sensitive health conversations. OpenAI says ads will not influence responses. At launch, no ads were widely visible in the product or on social media. AI companies face escalating training and inference costs, driving up RAM and processor scarcity and creating pressure to generate revenue. Advertisers and platforms are exploring chatbot ads for the first time while consumers express uncertainty about AI's effects. Super Bowl ads reflected those anxieties with competitors attacking each other and ads dramatizing AI risks. Ads commercialize AI conversations and highlight ad experience challenges.
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