"Recruitment advertisements under this plan would specifically target users whose devices ping near military bases, NASCAR races, UFC fights, college campuses, or gun and trade shows, as well as listeners of "patriotic" podcasts, country music, fitness, and true crime. A significant portion of the strategy hinges on getting influencers, commentators, and live streamers on board to boost ICE's message, with $8 million allocated to a new influencer program, Washington Post reported."
"While analysis shows the agency has yet to reach its $100 million advertising goal, many have already noticed the aggressive push into online and entertainment spaces, including television and streaming ads, social media campaigns, and celebrity endorsements. In October, many Spotify users boycotted the app for hosting ICE recruitment slogans, as well as CEO Daniel Ek's financial ties to companies developing AI technology for the military."
Internal agency documents outline a $100 million marketing strategy to recruit online audiences and influencers for Immigration and Customs Enforcement (ICE). The plan emphasizes geo-targeted and content-based advertising across platforms including Snapchat, Facebook, Instagram, YouTube, Substack, and Rumble. Recruitment ads would target devices that ping near military bases, sports and entertainment events, college campuses, and gun and trade shows, and would target listeners of patriotic podcasts, country music, fitness, and true crime. The strategy designates $8 million for an influencer program that would pay accepted creators roughly $1,500. The campaign has generated public backlash, including a Spotify boycott, and government officials and citizens have raised alarms.
Read at Mashable ME
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