Skechers' new advertisement for its 'Uno' sneakers features an AI-generated image deemed low quality, sparking criticism for its generic visuals and lack of professional design. Users on social media have pointed out the ad's shortcomings, including awkward folds and shapes, reflecting poor craftsmanship. This incident is not isolated, as Skechers had previously faced backlash for using AI in a Vogue spread, raising concerns about the overall decline in advertising standards. The prevalence of AI in ads poses a challenge, with calls for more compelling and less obvious designs.
The ad in question features an image of a blonde girl squatting on a lantern-lined street, supposedly sporting the new Skechers 'Uno' sneakers. With AI's signature faux-sketch style, paired with the girl's generically beautiful 'Instagram face', the design has all the hallmarks of a basic AI image.
The determination not to use a human illustrator is incredible. The weird folds and shapes of the crotch area and perspective is wild.
Last year, the brand was caught using AI for a double-page spread in Vogue, causing many to question the slip in ad standards. Even as recently as last month, Vogue was accused of publishing more AI ads.
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