Meta is set to launch a comprehensive AI advertising solution, leading to concerns over the creativity and uniqueness of digital ads. Current AI tools are already optimizing ads but often produce repetitive, bland content. George Bacon, from GBM Group, questions the future of advertising without human input, predicting a homogeneous outcome lacking authenticity. The essence of viral content often lies in its quirky and unorthodox nature, contrary to formulas or optimizations, which highlights the limitations of AI-generated creativity.
The problem with AI isn't that it's not smart. It's that it's not weird enough.
As someone who runs a social-first agency, I get why this looks appealing. You save time, get more output, and, on paper, engagement might not tank.
Collection
[
|
...
]