MX8 Labs addresses the inefficiencies of traditional market research surveys by providing quicker results, allowing clients to receive insights within days. Founded by industry veterans Tim Weiss and Megan Daniels, the startup leverages existing survey distribution services rather than operating its own panel. Traditional surveys often suffer from delays due to time zone differences and extensive human involvement, resulting in generic outcomes. By utilizing AI technology to analyze data, MX8 simplifies the process while ensuring relevant, speedy insights for brands.
MX8 Labs aims to tackle the speed issue in marketing and customer surveys, delivering results in days instead of weeks, enhancing timeliness in a fluctuating market.
The traditional survey process involves multiple layers of human services and time zone delays, often taking over a week to produce results.
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