The $83B market research industry faces a challenge where traditional methods limit insights to either qualitative or quantitative. Focus groups provide depth, while surveys offer breadth without nuanced understanding. Market research methods have not evolved significantly since the mid-20th century, resulting in unreliable data for strategic decisions. Hootology's HOOQZ platform uses GenAI technology to conduct simulated discussions, providing a way for companies to gain deep insights at a broader scale. Founded in 2016, Hootology has a proven impact, serving many top Fortune 100 companies.
Hootology addresses this longstanding challenge with HOOQZ, a GenAI-powered platform that hosts dynamic discussions in simulated environments, enabling companies to gain qualitative insights at quantitative scale.
Despite technological advances across every other business function, market research has remained stuck using the same tactics from the 1950s and 1960s, leading to unreliable data and misguided strategic decisions.
HOOQZ enables companies to uncover rich, nuanced insights at scale through engaging and dynamic human-first, AI-supported virtual conversations that feel natural.
Founded in 2016 and serving over half of all Fortune 100 companies, Hootology has built a proven track record before launching this next-generation research tool.
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