The article emphasizes the importance of viewing podcast definitions through the consumer's perspective, revealing that 85% of podcast users view podcasts as both audio and video. Most listeners fluidly alternate between formats based on their circumstances, illustrating that podcasting spans a broad spectrum rather than fitting into a binary category. While audio remains a preferred choice for multitasking, video is also gaining traction, particularly among younger audiences, with YouTube being a central platform for discovery.
consumers aren't confused about what a podcast is.
podcasting today isn't binary. It's a continuum.
audio remains a cornerstone of the podcast experience.
video is a significant and growing force, especially with younger audiences.
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