Morning Consult launched MorningConsult.AI, a platform that provides instant insights from survey data. With 30,000 daily interviews globally, business leaders now access critical consumer sentiment data without extensive analytics expertise. CEO Michael Ramlet highlights the urgency expressed by executives for immediate data to inform decisions. The AI generates quick, visual responses to inquiries about brand performance, demographic trends, and competitors. Additionally, it ensures data traceability, minimizing inaccuracies prevalent in conventional AI tools, making it suitable for fast-paced environments such as meetings and calls.
"The feedback I kept hearing from C-suite executives was: I don't want to wait to send this email off and find out the answer..."
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