#business-intelligence

#business-intelligence

Advertising is becoming more of a priority in the boardroom - for real time this time.It's an oft-touted claim whenever times get tough: CEOs who continue to advertise during downturns end up on top.Few CFOs buy into this viewpoint, however.Instead, they tend to cut advertising first during these moments because it's a variable cost that can be quickly halted.

Homes for Heroes (HFH) wants to find a home for every public service worker in Minneapolis, Minnesota.Their efforts to lower housing costs and cover the fees associated with buying a home are available for first responders, teachers, healthcare workers and military personnel.In the 20 years since the organization's founding, HFH has helped thousands of families save millions of dollars on their home-buying journey.

Data democratization, the process of making information accessible to all employees and stakeholders regardless of their technical background, is critical to make data-driven decisions across an organization.However, democratizing data can be complex.Most organizations have a wide gap between business employees, leaders, and data creators due to silos, a lack of data literacy, and a disjointed data-sharing approach.Empowering every department and employee within your organization with access to this knowledge can improve sales, map the customer journey, shape marketing campaigns, improve department functionality and operations, and inform hiring and onboarding efforts.

By most measures, the agency holding companies dealt with 2022 better than many expected during a gloomy fourth quarter, when it appeared likely that inflation, soaring interest rates and lingering supply-chain issues would slide the economy into a recession.For those holdcos that have already reported 2022 results - Publicis, IPG, Omnicom and Dentsu most recently on Feb. 14 - revenue was at least flat (Omnicom) to up 20% (Publicis) while organic growth ranged between 4-10% among them.

One of ad tech's neat little tricks for identifying people isn't third-party cookies; it's fingerprinting.Browsers have universally come out against the practice.From Firefox to Apple to Chrome, each browser is coming up with ways to smudge the user-agent string (Chrome) or offer a fingerprinting-proof mode (Firefox).

Must Read

By
As the world braces for a possible recession, the global advertising industry has remained robust - according to two holdco-owned media agencies, that is.Global advertising revenue grew 6.5% in 2022 and is projected to grow 5.9% in 2023, according to GroupM's global year-end industry growth forecast.

Read more about author Kartik Patel.When a business considers the implementation of an analytics solution, it may be focused on choosing the easiest, most flexible solution to encourage its users to make analytics part of the process and to incorporate it into everyday tasks to achieve better results.

Microsoft Lists is a great way to share data; other users can view and even edit these lists if the author gives permission.And for our audience, it's important to know there is a dedicated connector in Microsoft Power BI for Microsoft Lists.But for interested readers, my first suggestion is this: If you're deciding on whether to use Microsoft Lists or not and Power BI is a potential destination for that data, don't use Microsoft Lists.

Being able to drill down through a summarized visual to details or specific facts is an expected feature in dashboarding.Power BI supports this functionality, but it isn't automatic, so if you publish a summary visual without setting up drill through visuals, you might end up with frustrated end users.

Power BI performs a lot of tasks internally, which is a good thing for designers.In many cases, you can build upon those tasks.For instance, Power BI automatically adds drill buttons to visuals when you build drill through functionality into a visual.However, those buttons aren't always obvious in a visual, so Power BI lets you add buttons with the same functionality that are more user-friendly.

Learning how to use Power BI is fairly easy, and if you're lucky, the built-in features will provide everything you need to produce professional dashboards for end users.However, you'll get more out of the program if you learn Data Analysis Expressions.DAX is a collection of functions, operators and constants that you can use in expressions.

Rockset has released a connector for Amazon MSK, enabling new speeds and depths for data stream analytics.Rockset, the real-time analytics database company with a cloud focus, has recently released a native connector for Amazon MSK, AWS's fully-managed Apache Kafka service.This is the latest in a collection of several native connectors Rockset has developed with top cloud companies, open-source databases and big data management companies.