London-based Artificial Societies launched in 2024 and participated in Y Combinator's Winter 2025 batch. The platform generates AI personas and simulates social interactions to evaluate how products, marketing messages, branding, and other content might be perceived. The company uses AI agents that chat with each other to mimic human influence and produces analysis for customers. Customers include individual and enterprise clients. The technology has potential applications in policymaking by evaluating proposals before public consultation. The startup raised $5.35 million in seed funding led by Point72 Ventures, with participation from angels tied to Google DeepMind, Strava, and a Sequoia Scout. Funding will expand research and distribution.
startup, which launched in 2024, has developed a platform that generates AI personas that help companies test how their product, marketing, branding, and other content might be perceived. "We primarily use AI agents that chat with each other, mimicking how real humans influence each other," cofounder and CEO James He told Business Insider. "We try to capture that artificial society, and how it will respond to any input. It can be a marketing message or a product proposition, and we produce analysis for our customers."
told Business Insider this meant they were "quite prepared" when it came to positioning their startup while pitching to VCs. The seed round was led by Point72 Ventures, with additional participation from angels associated with Google DeepMind, Strava, and Sequoia Scout. With the fresh funding, Artificial Societies plans to expand its research talent for its simulation engine and double down on its distribution efforts.
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