The Consumer Products Engagement report by SAP Emarsys and Deloitte reveals that email is the preferred channel for U.S. consumers when engaging with brands, significantly ahead of websites, mobile apps, and SMS. This preference highlights email's unique role in fostering connections with consumers who are eager to engage, while also allowing brands to respect the privacy of those who are currently uninterested. The report underscores the growing importance of email as a strategic communication tool in effective consumer-brand relationships.
According to the Consumer Products Engagement report, U.S. consumers prefer email for brand interaction, significantly outweighing other channels like websites and mobile apps.
Email allows brands to effectively engage eager consumers while offering a comfortable distance to those who may not be interested at the moment.
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