The article discusses the importance of collaboration between companies and public interest groups to prevent product failures, citing historical examples like the Ford Pinto and New Coke. It argues that engaging nonprofits early in the design and testing phases can enhance product safety, functionality, and desirability, ultimately benefiting both consumers and businesses. The case of Zoom is highlighted, illustrating how early assessment by Consumer Reports identified significant flaws, which underscores the advantage of preemptive measures for successful product launches.
For companies and consumer groups alike, this is a major missed opportunity.
Partnering with public interest groups to bake an authentic pro-consumer perspective into elements like design, safety, sustainability, and functionality can provide a coveted advantage.
Zoom, in a nutshell... CR uncovered serious flaws. These included a protocol allowing th
Collection
[
|
...
]