A recent report titled "The Counterfeit Buyer Teardown" reveals the alarming integration of Artificial Intelligence into the counterfeit goods market, highlighting that AI is now facilitating both the creation and purchasing of fake products. Conducted by OnePoll and Red Points, the February 2025 research sheds light on the digital evolution of fakes and how sophisticated counterfeiting has become. AI allows counterfeiters to create convincing imitations quickly, while some consumers are increasingly using AI to find cheaper alternatives, complicating the fight against counterfeit goods with a staggering 4.3 million infringements detected in 2024 alone.
The convergence of technology, social media, and shifting consumer mindsets is reshaping e-commerce-and not always for the better.
The Counterfeiters' Edge: AI is dramatically lowering the barrier to entry for bad actors.
As counterfeiters adopt advanced tools like AI, the fight against fakes is becoming more complex and more urgent.
28% of online shoppers who bought fake goods used AI tools to find them.
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