"If you handle everything on your own - logistics, production, marketing, finances and everything in between - you're part of a growing group of entrepreneurs nicknamed "solopreneurs." While the image of a small business often includes an owner and a few employees, for many entrepreneurs, "solopreneurship" makes the most sense for their business model and goals. If you're considering the solopreneur life or have already launched your business, JPMorganChase offers five helpful tips for you to grow your business in 2026."
"Maybe it's a service that can help others or a product that could enhance or simplify their lives. Once you have your big idea, careful planning and preparation can give your startup its best shot at becoming a success. That can include researching your industry's trends to see if you're meeting a niche or a growing need. Look for long-term demand and understand your total addressable market, not just seasonal or trendy success."
Solopreneurs handle logistics, production, marketing, and finances alone while turning side projects into full enterprises. Effective growth starts with identifying a real need or innovative idea and researching industry trends to target long-term demand and the total addressable market. A concise business plan should define mission, goals, competitive analysis, marketing approach, and financial forecasts. Evaluating the customer base for repeat business and referrals indicates readiness to scale. Many entrepreneurs use personal savings to launch and should maximize savings while pursuing appropriate financing to support expansion and operations.
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