"Long-term Gallup research compiled in 2023 showed the share of adults younger than 35 who said they drink alcohol at all had steadily declined, from 72% in 2001-2003 to 62% in 2021-2023. A Gallup survey conducted in July 2025 found that figure dropped further to 50% - and that just 54% of Americans of legal drinking age reported consuming alcohol at all, the lowest level Gallup has recorded in 90 years."
"According to drinks market research firm IWSR, which shared findings exclusively with Reuters in December 2025, the average number of drinks U.S. adults consume per week has not changed significantly since 1975. The share of Gen Z adults in the U.S. who reported drinking in the previous six months also jumped from 46% in 2023 to 70% in 2025."
Gen Z and younger adults in the United States report markedly lower alcohol participation, with Gallup showing the share of adults under 35 who drink falling from 72% (2001-2003) to 50% in July 2025. NIH-linked survey data show ages 18–20 drinking rates falling from nearly 70% to around 35% over 20 years, while ages 21–25 remain near 80% but report about half as many servings. Industry data from IWSR, however, finds average drinks per adult per week unchanged since 1975 and a rise in Gen Z recent drinking between 2023 and 2025, producing mixed interpretations about whether fewer people drink or drinkers consume more.
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