Tarifica's recent report reveals significant shifts in U.S. broadband pricing, identifying the 500 Mbps tier as the new entry-level standard, replacing 100 Mbps. The average cost for 500 Mbps service is $57.66, closely comparable to a 100 Mbps plan at $49.11. The report highlights pricing consistency across three major cities while Kansas City's prices stand out. Additionally, fixed wireless access is emerging as a competitive alternative that influences pricing structures and consumer choice.
The average monthly cost for a 500 Mbps plan was $57.66, and a 100 Mbps plan was $49.11, indicating a shift in consumer perceptions toward broadband standards.
The pricing gap between 100 Mbps and 500 Mbps has effectively disappeared, which tells us that consumers now view 500 Mbps as the baseline for modern broadband.
Pricing is relatively flat below 1 Gbps, but providers regain significant pricing power as speeds increase, highlighting a unique pricing dynamic.
Kansas City had the highest prices overall, particularly at lower speed tiers, while Boston, Minneapolis, and Seattleâs pricing was almost identical.
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