Oatly, the oat milk brand, is redefining market research by relying on real-time cultural intelligence instead of traditional methods that often lag behind consumer sentiment. Partnering with CultureLab, they analyze live conversations and emerging behaviors from social media to stay connected with cultural trends. This approach allows them to act on consumer needs as they evolve, ensuring their marketing strategies align with contemporary movements. Instead of focusing solely on data volume, Oatly seeks nuanced insights that capture emotional and cultural contexts, enabling them to launch timely and relevant campaigns.
Oatly's marketers prioritize a real-time understanding of culture over traditional market research, allowing them to innovate and respond quickly to emerging trends.
Their collaboration with CultureLab enables Oatly to tap into unfiltered cultural signals, which keeps them aligned with consumer sentiment and ahead of market trends.
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