Intellectual property lawfromwww.theguardian.com1 week agoOatly banned from using word milk' to market plant-based products in UKOatly cannot use or trademark the slogan Post Milk Generation in the UK because legal rules reserve the term 'milk' for animal-derived dairy products.
Growth hackingfromDigiday8 months agoWhy Oatly's marketers prefer cultural signals to focus groupsOatly embraces real-time cultural insights for innovative marketing, moving away from traditional research methods.