#plant-based-milk

#plant-based-milk

Charging more for plant milk leaves a bad taste in customers' mouths, particularly when it is a choice they make for their health, to be kind to cows, or for the planet.

The plant-based milk category grew with the popularity of brands such as Oatly. Initially, the messaging around plant-based milk was that it's a healthy alternative to dairy, but if you look at some of the ingredients, they aren't necessarily good for you.