Oatly banned from using word milk' to label vegan drinks
Briefly

Oatly banned from using word milk' to label vegan drinks
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"The Swedish company's long-running dispute with Dairy UK, the trade association representing the British dairy industry, centred on the validity of Oatly's "Post Milk Generation" trademark. The legal battle questioned whether the term "milk" could legitimately be applied to oat-based alternatives. The case saw a series of reversals: the Intellectual Property Office initially deemed the trademark invalid, a decision challenged successfully by Oatly in the High Court in 2023. However, the victory was short-lived, as the Court of Appeal overturned the High Court's ruling in 2024."
The Independent requests donations to fund on-the-ground reporting across reproductive rights, climate change and Big Tech while keeping content free from paywalls. Donations enable sending journalists to speak to both sides and support documentaries like 'The A Word', which highlights American women fighting for reproductive rights. Oatly suffered a legal setback when the Supreme Court unanimously ruled against its use of the word "milk" to describe some plant-based products after a long-running dispute with Dairy UK over the 'Post Milk Generation' trademark; the case involved reversals including an IPO finding of invalidity, a High Court win for Oatly in 2023 and a Court of Appeal reversal in 2024.
Read at www.independent.co.uk
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