Gail's Bakery has announced it will remove the surcharge for soya milk, starting May 21, after advocacy from Peta, an animal rights charity. The decision comes as plant-based milk consumption rises in the UK, with at least one-third of Britons opting for these alternatives. While the removal of the surcharge on soya is welcomed, Peta urges Gail’s to also eliminate the additional charge on oat milk. Competitors like Pret a Manger and Starbucks have already dropped such surcharges, reflecting a growing trend toward inclusivity in coffee shop pricing.
Charging more for plant milk leaves a bad taste in customers' mouths, particularly when it is a choice they make for their health, to be kind to cows, or for the planet.
We understand choice is important, which is why we're proud to offer British-grown oat milk and soya as dairy alternatives.
Peta celebrates Gail's taking the first step in offering soya without the surcharge, but to spare cows from harm and reduce methane emissions, the oat-milk upcharge also has to be ground down.
Pret a Manger stopped charging extra for plant-based milks such as oat, almond, soya and rice-coconut in the UK in 2020 after calls from animal rights advocates.
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