"Founded by Ari Tolwin and Joe Savino, Numilk is a plant-based milk brand that began with a simple idea drawn on a napkin back in 2017. From there, the founders created a machine for consumers to make fresh, plant-based milk in under a minute, providing an additive-free alternative to the boxed milks loaded with emulsifiers and guar gums. An investor himself, Savino brought his extensive experience in the food and beverage industry, including aviation catering and co-packing,"
"If you've seen the Season 12 episode (which aired back in March 2021), you might remember it for a few reasons, namely the cow-laced puns ("moooooove over cow milk") and Barbara Corcoran's famously blunt comment about not being able to follow their plan. The pitch started strong, with dairy-free Mark Cuban making his own fresh milk and declaring it "incredible.""
"Even before "Shark Tank," Numilk was headed in the right direction. The brand's Kickstarter campaign originally hoped to raise $100,000 but soared past its goal, raising an impressive $222,353. Tolwin and Savino had machines in Whole Foods and launched with Kroger when the COVID-19 pandemic hit, which significantly impacted their business due to a sharp decrease of in-person grocery store traffic."
Numilk launched in 2017 after founders Ari Tolwin and Joe Savino designed a machine to produce fresh, additive-free plant-based milk at home in under a minute. The company developed grocery-store and countertop concepts and deployed stainless-steel café units priced around $699. A Kickstarter campaign raised $222,353, surpassing the $100,000 goal, and initial retail placements included Whole Foods and Kroger. The COVID-19 pandemic reduced in-person grocery traffic and hurt sales. A Shark Tank appearance increased public exposure, eliciting praise from Mark Cuban and mixed feedback from other investors during the pitch.
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