Recent data from Circana reveals that craft beer sales, both in dollars and volume, are experiencing accelerated declines as the summer selling season nears. In the four weeks ending April 20, craft's dollar sales fell 6.3% and volume decreased by 7.2% at major retail outlets. Comparatively, the overall beer category also faced declines but at less severe rates. The grocery channel reported the sharpest drops in craft beer, indicating a troubling trend for this segment amid stiff competition and shifting consumer preferences. Despite these challenges, some craft brands have shown growth amidst the overall downturn.
Craft beer's dollar sales and volume have faced significant declines as summer approaches, indicating potential challenges in sustaining market growth amid competition.
In grocery stores, craft beer saw dollar sales drop 7.8% in the L4W, intensifying the segment's ongoing struggles compared to convenience store sales.
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