Digital commerce gets off to a slow start in Q1 | MarTech
Growth in digital commerce was minimal in Q1 2024 despite record-breaking online sales in Q4 2023, with consumers waiting for major shopping events later in the year. [ more ]
2024 Beer Report | Hard cider ready to make a comeback
The hard cider category is experiencing a comeback with a slight increase in dollar sales despite a decline in case sales.
Experts emphasize the importance of variety in sweetness, flavor combinations, and ABV levels to overcome perception challenges in the hard cider segment. [ more ]