"Asus has made a point to be quick to launch its products in India. Whether it's the company's newest line of AI-powered PCs or its GeForce RTX 50 series of ROG gaming laptops, customers in the country don't have to wait. Asus took a few months to bring its ROG Ally lineup of gaming handhelds to India after their global launch, but with the new Xbox-branded ROG Ally devices, the Taiwanese manufacturer wasted no time."
"The ROG Xbox Ally X and the Xbox Ally went on sale in India on October 16, the same day it launched in major markets globally. Priced at Rs. 1,14,990 and Rs. 69,990, respectively, the new handhelds come at a considerably higher price point than 2023's ROG Ally and last year's ROG Ally X ( review). But that hasn't dampened the spirits. In fact, according to Asus, the higher-end and much more expensive Xbox Ally X is outselling the base model in India."
"It came as a surprise for Asus, too, said Arnold Su, vice president of the company's consumer and gaming PC business in India. "Earlier, when we launched the ROG Ally (in India), the lower version, the mainstream version (ROG Ally), sold much more than the premium version (ROG Ally X)," Su told Gadgets 360 on the sidelines of the launch of ROG Lab, Asus' premium retail experience store, in Bengaluru on Thursday. "But this time, our forecast went wrong.""
Asus launched the ROG Xbox Ally X and Xbox Ally in India on October 16, matching the global release date. The Xbox Ally X is priced at Rs. 1,14,990 while the Xbox Ally is priced at Rs. 69,990, both higher than previous ROG Ally models. The premium Xbox Ally X is generating the majority of initial sales in India, reversing earlier patterns where mainstream models sold more. Demand for the Xbox Ally X is outstripping supply, producing inventory constraints and surprising Asus executives given the substantial price gap between the models.
Read at Gadgets 360
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