Tesla axed its entire marketing team-here's why that matters
Tesla laid off its entire marketing team, reflecting a shift in strategy towards more limited marketing investments, and struggling amidst increased competition in the EV market. [ more ]
California EV sales are falling. Is it just temporary, or a threat to state climate goals?
Electric vehicle sales in California have dropped significantly for the first time in over a decade, raising concerns about the state's ability to meet its climate goals. Tesla sales in California fell 10% in the final quarter of 2023.
High vehicle prices, unreliable charging networks, and consumer frustrations may be contributing to the decline in EV sales in California. [ more ]
3 Drivers of China's Booming Electric Vehicle Market
China accounts for more than half of the electric vehicles on roads worldwide, with new EV sales growing by 82% in 2022.
China's success in the EV market can be attributed to their approach of experimenting in adjacent industries, encouraging operational solutions, and focusing on core technology. [ more ]
China's Zeekr Is Now A Public Company. Its Path To U.S. Sales Is Less Clear
Zeekr, a brand under Geely Auto, stood out during its U.S. stock exchange debut with a valuation over $7 billion, highlighting the company's strength in the EV market. [ more ]
Upstart automakers like Lucid are making a mark in the EV market with their premium offerings catering to buyers looking for high-end performance and styling. [ more ]
Watch Volvo EX30 Twin Motor Drag Race A Tesla Model Y Performance
The Volvo EX30, a new electric offering, competes well in the EV market but faces drawbacks like throttle lag and split opinions on its cockpit design. [ more ]
Want a small, cheap EV? The Fiat 500e is coming to the US in 2024
The 2024 Fiat 500e will be a smaller, cheaper electric vehicle entering the US market next year, targeting the Mini Cooper SE as its competitor.
The Fiat 500e will have a curb weight of 2,952 lbs, making it the lightest passenger EV in its segment.
It will have a range of up to 149 miles on a single charge and can be fast-charged to 80% in 35 minutes or fully charged in 4 hours 15 minutes. [ more ]
Automakers must build cheaper, smaller EVs to spur adoption, report says
According to JD Power, 29.2% of consumers are very likely to buy an EV as their next car, indicating a growing interest in EVs.
The EV market is still in the 'early adopter' phase, but JD Power predicts that EV market share will grow to 13% by the end of 2024 and 24% in 2026. [ more ]