Technomic released its annual ranking of the top 500 restaurant chains in the US, highlighting fierce competition among taco chains, burger joints, and sandwich shops. McDonald's retained its title as the largest restaurant chain, although the growth rate for the top three chains showed a marked slowdown this year. Texas Roadhouse rose four places to become the leading casual-dining chain, reflecting its increasing popularity despite the industry's overall challenges including inflation and declining sales for many brands. Key insights included McDonald's significant growth in its loyalty program, demonstrating its focus on customer retention and value provision.
McDonald's topped the list as the biggest restaurant chain in the US, despite a slowing growth trend compared to the previous year. They focused on loyalty program expansion.
Texas Roadhouse moved up four places to become the largest casual-dining chain in the US, highlighting its impressive sales trajectory amidst a competitive landscape.
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