"Modern marketing teams are collapsing timelines for strategic planning by deploying AI agents as research assistants. From analyzing audience behavior and competitor positioning to surfacing market trends and whitespace opportunities, these intelligent systems accelerate the insights-to-action cycle - turning what once took days into hours. At the upcoming MarTech Conference, taking place online Nov. 4, 2025, you'll learn how to use AI to build faster, more confident marketing strategies grounded in real-time intelligence."
"During the session "AI is your key to better market research and planning " panelists Susan Ferrari, senior director at EmotionTrac; Brian Madden, futurist at Citrix; Katie Templin, CXO, Qualified Digital; and Steve Bevilacqua, principal consultant at Cella by Randstad, will discuss how to: Gather and synthesize customer, market and competitor data in real time using AI. Use AI-generated insightsto build campaign strategies in less time. Replicate real-world examples of teams reducing planning cycles and increasing agility."
AI agents enable marketing teams to compress strategic planning timelines by acting as research assistants. AI analyzes audience behavior, competitor positioning, market trends, and whitespace opportunities to accelerate the insights-to-action cycle from days to hours. Real-time synthesis of customer, market, and competitor data allows faster generation of campaign strategies and more confident decision-making. AI-generated insights help teams replicate real-world examples of reduced planning cycles and increased agility. The approach targets marketing strategists, planners, and operations leaders who need to accelerate decision-making and stay ahead of change. Free online MarTech Conference on Nov. 4, 2025, offers practical guidance on applying AI for planning.
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