Most popular smart TVs employ automatic content recognition (ACR) to track viewing habits, collecting data on every program watched. This technology captures screenshots, identifying content and associating it with user data like email addresses and IP addresses. Advertisers spent $18.6 billion on smart TV ads in 2022, signaling a rising trend in personalized advertising. While ACR offers insights for marketers, concerns arise regarding potential misuse of the sensitive information it gathers, emphasizing the need for privacy protection in consumers' homes.
Automatic content recognition (ACR) is an ad surveillance technology used by smart TVs to gather viewer data, enabling targeted advertising and market research.
ACR functions like a real-time service, continuously capturing screenshots of content displayed, identifying programs from multiple sources, and cross-referencing with a vast database.
In 2022, advertisers spent an estimated $18.6 billion on smart TV ads, indicating a growing trend towards highly targeted and personal advertising.
The potential for exploitation of sensitive information collected through ACR raises concerns about privacy and data security in the smart TV ecosystem.
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