Publishers express frustration with Google as search results are sending less traffic to their sites, prompting increased spending on paid ads. Advertisers complain of their ads not appearing next to desired terms. Traffic declines may be linked to Google's AI Overviews feature and shifts to tools like ChatGPT. A Pew Research survey indicates users click fewer links when presented with AI summaries, a claim Google disputes. Despite decreased organic traffic and brand-specific ads rising in cost, marketers continue investing in Google ads due to their effectiveness.
Many publishers claim Google search results now send less traffic to their sites, leading to frustration over decreased organic reach.
Advertisers report their search ads are not consistently appearing alongside the terms they paid for, contributing to dissatisfaction with Google's ad placements.
The introduction of Google's AI Overviews feature may be causing a decline in link clicks, as users increasingly favor AI tools like ChatGPT for their searches.
Despite frustrations, spending on Google ads has increased, attributed to the lack of viable alternatives and the superior performance of Google ads compared to other platforms.
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