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#elon-musk

X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever

Elon Musk's company sued global advertisers' alliance for alleged antitrust activity.

Musk's X Falls Below $10 Billion as Value Continues to Plummet

Twitter's current value is less than a quarter of Musk's acquisition price, reflecting a significant downturn in the platform's financial health.

Elon Musk Told Advertisers to "F- Off." Now He's Mad They Did.

Elon Musk is upset that advertisers are not spending money on his social media platform X.

Elon Musk's X Sues Advertisers Over Alleged Boycott

Elon Musk's social media platform, X, formerly Twitter, has filed a lawsuit against advertisers for orchestrating a boycott, impacting the company's revenue.

Advertisers plot move to Tiktok after losing faith in Elon Musk's X

Advertisers are shifting loyalty from platform X due to Musk's stance.

Elon Musk's Twitter/X Sues Advertisers for Not Advertising on Elon Musk's Twitter/X

Elon Musk's lawsuit against advertisers for pulling ads is seen as a contradiction to his free speech stance.

X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever

Elon Musk's company sued global advertisers' alliance for alleged antitrust activity.

Musk's X Falls Below $10 Billion as Value Continues to Plummet

Twitter's current value is less than a quarter of Musk's acquisition price, reflecting a significant downturn in the platform's financial health.

Elon Musk Told Advertisers to "F- Off." Now He's Mad They Did.

Elon Musk is upset that advertisers are not spending money on his social media platform X.

Elon Musk's X Sues Advertisers Over Alleged Boycott

Elon Musk's social media platform, X, formerly Twitter, has filed a lawsuit against advertisers for orchestrating a boycott, impacting the company's revenue.

Advertisers plot move to Tiktok after losing faith in Elon Musk's X

Advertisers are shifting loyalty from platform X due to Musk's stance.

Elon Musk's Twitter/X Sues Advertisers for Not Advertising on Elon Musk's Twitter/X

Elon Musk's lawsuit against advertisers for pulling ads is seen as a contradiction to his free speech stance.
moreelon-musk

Still Playing In The Sandbox; Will The YouTube Gates Reopen? | AdExchanger

Chrome is enhancing the Protected Audience API to aid advertisers with extended engagement timelines and measuring user interaction with ads.
#boycott

Bewildered adland says Musk's lawsuit will only make things worse for X

Advertiser group accused of boycotting X to suppress voices on platform.

Is this X's (formerly Twitter) final goodbye to big advertisers? It looks like it

Advertisers are leaving X (formerly Twitter) after Elon Musk's controversial actions.
Musk is unconcerned about losing advertisers and believes the advertising boycott will kill the company.

Bewildered adland says Musk's lawsuit will only make things worse for X

Advertiser group accused of boycotting X to suppress voices on platform.

Is this X's (formerly Twitter) final goodbye to big advertisers? It looks like it

Advertisers are leaving X (formerly Twitter) after Elon Musk's controversial actions.
Musk is unconcerned about losing advertisers and believes the advertising boycott will kill the company.
moreboycott

Netflix Brings Its Sky-High Ad Prices Down (A Smidge); X Sues GARM Over Lost Ad Revenue | AdExchanger

Advertisers are facing pressure on CPMs for premium inventory despite opportunities in internet ad placements.

Podcast listeners: Scaled and upscaled (Cumulus Media / Westwood One) - RAIN News

Podcast audience growth is significant, with demographics favorable to advertisers.
#google

How AI is going to change the Google search experience

Google's introduction of AI search summaries may significantly change how people use the internet and impact advertisers and publishers.

New YouGov Study Shows Only 25% of Advertisers are Ready for Cookie Deprecation

Advertisers are not fully ready for the cookieless future and are considering shifting advertising spend to different channels as the cookie phaseout approaches.

Google Will Share Limited Search Partner Site Placement Info

Google is offering advertisers information on ad placements in response to a report on brand unsafe environments in its Search Partner Network.
Google is only providing information on whether ads were served on the specific problematic sites mentioned in the report.

Marketing Briefing: Marketers appreciate the 'legroom' for tests with Google's latest cookie delay

Google's delay of third-party cookie changes allows more time for marketers to prepare and minimize impact on advertisers.

The Drum

Google will stop supporting third-party cookies in Chrome within two years, affecting advertisers and publishers.
Brands need to adjust strategies, focus on first-party data, invest in cookieless channels, and understand walled-gardens like Google ADH.

How AI is going to change the Google search experience

Google's introduction of AI search summaries may significantly change how people use the internet and impact advertisers and publishers.

New YouGov Study Shows Only 25% of Advertisers are Ready for Cookie Deprecation

Advertisers are not fully ready for the cookieless future and are considering shifting advertising spend to different channels as the cookie phaseout approaches.

Google Will Share Limited Search Partner Site Placement Info

Google is offering advertisers information on ad placements in response to a report on brand unsafe environments in its Search Partner Network.
Google is only providing information on whether ads were served on the specific problematic sites mentioned in the report.

Marketing Briefing: Marketers appreciate the 'legroom' for tests with Google's latest cookie delay

Google's delay of third-party cookie changes allows more time for marketers to prepare and minimize impact on advertisers.

The Drum

Google will stop supporting third-party cookies in Chrome within two years, affecting advertisers and publishers.
Brands need to adjust strategies, focus on first-party data, invest in cookieless channels, and understand walled-gardens like Google ADH.
moregoogle
#snapchat

How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars

Competitors like Snapchat are positioning themselves to attract ad dollars if TikTok faces uncertainty.

Snap Announces Expanded Brand Safety Partnership With IAS

Snapchat partners with IAS for brand safety reporting solution
Ad placement on Snapchat found 99% brand safe by IAS

How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars

Competitors like Snapchat are positioning themselves to attract ad dollars if TikTok faces uncertainty.

Snap Announces Expanded Brand Safety Partnership With IAS

Snapchat partners with IAS for brand safety reporting solution
Ad placement on Snapchat found 99% brand safe by IAS
moresnapchat
#publishers

We All Have A Role To Play In Ending MFA | AdExchanger

MFA addiction is a self-perpetuating cycle, requiring industry intervention to combat. The ultimate solution is for funds to stop flowing into MFA practices.

Connatix's Jenn Chen on the Cookieless Future: "Start testing solutions now" - ExchangeWire.com

Advertisers and publishers need to prepare for the cookieless future by testing and diversifying their strategies now to ensure stable revenue streams.

We All Have A Role To Play In Ending MFA | AdExchanger

MFA addiction is a self-perpetuating cycle, requiring industry intervention to combat. The ultimate solution is for funds to stop flowing into MFA practices.

Connatix's Jenn Chen on the Cookieless Future: "Start testing solutions now" - ExchangeWire.com

Advertisers and publishers need to prepare for the cookieless future by testing and diversifying their strategies now to ensure stable revenue streams.
morepublishers
#doubleverify

DoubleVerify Expands Assurance Partnership with Meta

Data measurement platform DoubleVerify expands partnership with Facebook to offer brand safety and suitability coverage for Facebook and Instagram Feeds and Reels.
Global advertisers can now independently authenticate campaign quality and protect brand equity in these user-generated media environments.

DoubleVerify Expands Assurance Partnership With Meta

DoubleVerify expands partnership with Facebook to offer brand safety and suitability coverage.
Advertisers will have independent authentication and protection for their campaigns on Facebook and Instagram.

DoubleVerify Says Classifying MFA Means Considering Shades Of Gray | AdExchanger

Not all MFA sites are junk, and their content can still perform depending on the advertiser's goals.
DoubleVerify uses a tiered approach to classify MFA sites and allows advertisers to filter out certain impressions before bidding on them.

DoubleVerify Apologizes for Misreporting X/Twitter's Brand-Safety Rates for More Than Four Months

DoubleVerify provided incorrect brand safety rate data to advertisers for nearly five months, impacting campaign performance and affecting brands.

DoubleVerify Expands Assurance Partnership with Meta

Data measurement platform DoubleVerify expands partnership with Facebook to offer brand safety and suitability coverage for Facebook and Instagram Feeds and Reels.
Global advertisers can now independently authenticate campaign quality and protect brand equity in these user-generated media environments.

DoubleVerify Expands Assurance Partnership With Meta

DoubleVerify expands partnership with Facebook to offer brand safety and suitability coverage.
Advertisers will have independent authentication and protection for their campaigns on Facebook and Instagram.

DoubleVerify Says Classifying MFA Means Considering Shades Of Gray | AdExchanger

Not all MFA sites are junk, and their content can still perform depending on the advertiser's goals.
DoubleVerify uses a tiered approach to classify MFA sites and allows advertisers to filter out certain impressions before bidding on them.

DoubleVerify Apologizes for Misreporting X/Twitter's Brand-Safety Rates for More Than Four Months

DoubleVerify provided incorrect brand safety rate data to advertisers for nearly five months, impacting campaign performance and affecting brands.
moredoubleverify

While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok

Some advertisers are considering pulling their spending from TikTok due to political uncertainty.
Advertisers are advised to wait and see before making any drastic moves regarding their ad spending on TikTok.

World Creative Rankings: AB InBev crowned world's top advertiser

DDB Bogota's 'Influencers' Friends' campaign and Wieden+Kennedy New York's 'Bring Home The Bud' initiative rank highly in creative campaigns.
Pepsi drops to 40th spot, while Unilever climbs to 2nd with 'Cost of Beauty' ads for Dove securing a top 3 rank.

Why media companies are pushing podcasts at SXSW 'Trojan-horse style'

Media companies prioritize podcasts at SXSW for new advertisers.
Mixed opinions on the sales opportunity for podcasters at SXSW.
#x

Experts say X's newly proclaimed 'video-first' strategy won't remedy brand safety issues

X is expanding its video offerings and positioning itself as a video-first platform.
However, there is skepticism due to lack of transparency and vague claims about user engagement.

Musk's X to let brands run ads next to certain creators By Reuters

X will allow advertisers to run video ads next to specific content creators on its platform.
This move aims to help brands prevent exposure to unwanted posts on the site.

How X Is Trying to Win Over Influencers

Don Lemon is launching The Don Lemon Show on the platform formerly known as Twitter, which is now focusing on original video content.
X, formerly Twitter, is trying to attract influencers and advertisers with its new push into video content.
Linda Yaccarino, X's chief executive, is leveraging her television industry ties to bring in video creators and make X a destination for original shows.

Experts say X's newly proclaimed 'video-first' strategy won't remedy brand safety issues

X is expanding its video offerings and positioning itself as a video-first platform.
However, there is skepticism due to lack of transparency and vague claims about user engagement.

Musk's X to let brands run ads next to certain creators By Reuters

X will allow advertisers to run video ads next to specific content creators on its platform.
This move aims to help brands prevent exposure to unwanted posts on the site.

How X Is Trying to Win Over Influencers

Don Lemon is launching The Don Lemon Show on the platform formerly known as Twitter, which is now focusing on original video content.
X, formerly Twitter, is trying to attract influencers and advertisers with its new push into video content.
Linda Yaccarino, X's chief executive, is leveraging her television industry ties to bring in video creators and make X a destination for original shows.
morex
#meta

Meta Shares Notes on the Development of Its AI-Based Ad Targeting Systems

Meta's AI content generation features have seen strong adoption and drive better performance for brand partners.
Brands are leaning into Meta's AI targeting tools and moving away from interest targeting for better results.

Meta Launches New Engaged View Attribution Option for Video Ads

Meta is introducing a new option called Engaged View for advertisers.
Engaged View allows advertisers to measure conversions that occur within one day of a video ad play, as long as the viewer has watched at least 10 seconds (or 97%) of the ad.

Meta Shares Notes on the Development of Its AI-Based Ad Targeting Systems

Meta's AI content generation features have seen strong adoption and drive better performance for brand partners.
Brands are leaning into Meta's AI targeting tools and moving away from interest targeting for better results.

Meta Launches New Engaged View Attribution Option for Video Ads

Meta is introducing a new option called Engaged View for advertisers.
Engaged View allows advertisers to measure conversions that occur within one day of a video ad play, as long as the viewer has watched at least 10 seconds (or 97%) of the ad.
moremeta
#brands

The Taylor Swift effect: Female-focused ad spots take the Super Bowl

Beauty and health food brands are buying ad spots for the Super Bowl, indicating the growing popularity of football among women and young people.
A wider and younger audience is attracting new brands to the big game.

Social platforms become 'marketing engines' as creators look for direct deals to earn money

Creators are moving away from relying on social media platforms as middlemen for revenue generation.
Creators are diversifying their revenue streams by seeking deals with brands and advertisers directly.

The Taylor Swift effect: Female-focused ad spots take the Super Bowl

Beauty and health food brands are buying ad spots for the Super Bowl, indicating the growing popularity of football among women and young people.
A wider and younger audience is attracting new brands to the big game.

Social platforms become 'marketing engines' as creators look for direct deals to earn money

Creators are moving away from relying on social media platforms as middlemen for revenue generation.
Creators are diversifying their revenue streams by seeking deals with brands and advertisers directly.
morebrands

Politics, conflict and media: how to navigate challenges and opportunities

Advertisers are seeking guidance on navigating the challenges and opportunities of the highly politicized media landscape in 2024.
Media buyers are cautious about where they place their media dollars and are looking for opportunities to be part of the conversation without supporting harmful media environments or misinformation.

110M downloads "outperforming the market" -- Audioboom's Q4 - RAIN News

Audioboom released Q4 metrics as a 2023 trading update, including financial statistics and commercial developments.
Average Q4 downloads totaled 110.1-million, with a slight dip attributed to an Apple iOS17 update.
Audioboom gained advertisers in Q4 and anticipates record revenue in 2024.
#brand-safety

Advertisers Are Misinformed About The Ad Industry's Misinformation Problem | AdExchanger

Advertisers often unknowingly fund fake news sites, despite using ad tech vendors for protection.

IAB identifies issues with Google's Privacy Sandbox during testing

The Privacy Sandbox may have challenges supporting high-value advertising formats such as digital video.
IAB Tech Lab is concerned about brand safety and traditional ad fraud in the Privacy Sandbox.

Read all about it: how advertisers can seize attention on the open internet

Advertisers are missing out on a valuable opportunity with high-value audiences on news publisher sites on the open internet.

Advertisers Are Misinformed About The Ad Industry's Misinformation Problem | AdExchanger

Advertisers often unknowingly fund fake news sites, despite using ad tech vendors for protection.

IAB identifies issues with Google's Privacy Sandbox during testing

The Privacy Sandbox may have challenges supporting high-value advertising formats such as digital video.
IAB Tech Lab is concerned about brand safety and traditional ad fraud in the Privacy Sandbox.

Read all about it: how advertisers can seize attention on the open internet

Advertisers are missing out on a valuable opportunity with high-value audiences on news publisher sites on the open internet.
morebrand-safety

A dive into all things contextual with Gourmet Ads' Benjamin Christie - ExchangeWire.com

Advertisers are turning to contextual solutions in light of Chrome's identifier deprecation.
Gourmet Ads & Healthy Ads built their own contextual targeting solution due to the limitations of existing services.

Samsung TV Plus Italy expands FAST offering with 10 new channels from Warner Bros. Discovery

Samsung TV Plus has partnered with Warner Bros. Discovery to bring 10 new channels to its streaming service.
The partnership aims to diversify the content offerings and provide more engagement opportunities for advertisers.

Conscious AI Innovation: How To Protect Your Business And Your Customers | AdExchanger

AI has the potential for significant economic impact and is already being used by advertisers
Balancing the opportunities and risks of AI requires understanding and mitigating risks in areas such as privacy, safety, and efficiency

Advertising performance in the context of conversation | MarTech

Digital platforms that focus on conversation provide a unique extension to performance campaigns.
Conversations about consumer problems, recommendations, and brands drive opinions and purchases.
#X

'She won't last long': Experts on why Linda Yaccarino is still defending Elon Musk

Elon Musk's controversial actions and statements have caused major advertisers to boycott X
Linda Yaccarino, X's CEO, is defending Musk and the platform's lax approach to content moderation

X says Walmart pulled ads in October, weeks before Media Matters hate speech report and Musk rant

Walmart joins other major advertisers in pulling spending from X, citing concerns about hate speech and finding other platforms more effective for reaching customers.
Elon Musk, CEO of X, went on a rant criticizing advertisers for pulling out, calling it 'blackmail' and telling them not to advertise.

'She won't last long': Experts on why Linda Yaccarino is still defending Elon Musk

Elon Musk's controversial actions and statements have caused major advertisers to boycott X
Linda Yaccarino, X's CEO, is defending Musk and the platform's lax approach to content moderation

X says Walmart pulled ads in October, weeks before Media Matters hate speech report and Musk rant

Walmart joins other major advertisers in pulling spending from X, citing concerns about hate speech and finding other platforms more effective for reaching customers.
Elon Musk, CEO of X, went on a rant criticizing advertisers for pulling out, calling it 'blackmail' and telling them not to advertise.
moreX
#transparency

The ANA Releases Its Second Transparency Report - Hits The Open Web As 25% Waste | AdExchanger

The Association of National Advertisers (ANA) has released its second Programmatic Media Supply Chain Transparency Report, which aims to address ad tech margin issues.
The report suggests reducing SSP contracts to between five and seven vendors and highlights that 25% of the open web programmatic market, amounting to $22 billion, is wasted.

Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch

Advertisers are taking a pragmatic approach to asking major platforms like Google and YouTube to commit to proposed standards for transparency in ad auctions.

The ANA Releases Its Second Transparency Report - Hits The Open Web As 25% Waste | AdExchanger

The Association of National Advertisers (ANA) has released its second Programmatic Media Supply Chain Transparency Report, which aims to address ad tech margin issues.
The report suggests reducing SSP contracts to between five and seven vendors and highlights that 25% of the open web programmatic market, amounting to $22 billion, is wasted.

Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch

Advertisers are taking a pragmatic approach to asking major platforms like Google and YouTube to commit to proposed standards for transparency in ad auctions.
moretransparency

Experts Debate Whether Elon Killed X's Ad Business: 'People Are Sort of Open-Mouth Horrified'

Elon Musk's comments inviting advertisers to sever their relationships with Twitter has divided industry experts on the potential impact
While some companies pause their spending on the platform, others may have short attention spans and move on to the next thing

Innovid study examines impact of measurement and optimization gaps across CTV campaigns

Advertisers are facing challenges in measuring and optimizing campaigns across different platforms and services.
A disconnect exists between measuring performance on one platform and optimizing on another, leading to poor ad performance and less effective ROI.

Yahoo Australia Bolsters Growing Team with Appointment of Maddie Basso as Head of Commercial

Madeline Basso joins Yahoo to enhance growth in joint business partnerships with agencies and advertisers in Australia.
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