X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever
Elon Musk's company sued global advertisers' alliance for alleged antitrust activity.
Musk's X Falls Below $10 Billion as Value Continues to Plummet
Twitter's current value is less than a quarter of Musk's acquisition price, reflecting a significant downturn in the platform's financial health.
Elon Musk Told Advertisers to "F- Off." Now He's Mad They Did.
Elon Musk is upset that advertisers are not spending money on his social media platform X.
Elon Musk's X Sues Advertisers Over Alleged Boycott
Elon Musk's social media platform, X, formerly Twitter, has filed a lawsuit against advertisers for orchestrating a boycott, impacting the company's revenue.
Advertisers plot move to Tiktok after losing faith in Elon Musk's X
Advertisers are shifting loyalty from platform X due to Musk's stance.
Elon Musk's Twitter/X Sues Advertisers for Not Advertising on Elon Musk's Twitter/X
Elon Musk's lawsuit against advertisers for pulling ads is seen as a contradiction to his free speech stance.
X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever
Elon Musk's company sued global advertisers' alliance for alleged antitrust activity.
Musk's X Falls Below $10 Billion as Value Continues to Plummet
Twitter's current value is less than a quarter of Musk's acquisition price, reflecting a significant downturn in the platform's financial health.
Elon Musk Told Advertisers to "F- Off." Now He's Mad They Did.
Elon Musk is upset that advertisers are not spending money on his social media platform X.
Elon Musk's X Sues Advertisers Over Alleged Boycott
Elon Musk's social media platform, X, formerly Twitter, has filed a lawsuit against advertisers for orchestrating a boycott, impacting the company's revenue.
Advertisers plot move to Tiktok after losing faith in Elon Musk's X
Advertisers are shifting loyalty from platform X due to Musk's stance.
Elon Musk's Twitter/X Sues Advertisers for Not Advertising on Elon Musk's Twitter/X
Elon Musk's lawsuit against advertisers for pulling ads is seen as a contradiction to his free speech stance.
How AI is going to change the Google search experience
Google's introduction of AI search summaries may significantly change how people use the internet and impact advertisers and publishers.
New YouGov Study Shows Only 25% of Advertisers are Ready for Cookie Deprecation
Advertisers are not fully ready for the cookieless future and are considering shifting advertising spend to different channels as the cookie phaseout approaches.
Google Will Share Limited Search Partner Site Placement Info
Google is offering advertisers information on ad placements in response to a report on brand unsafe environments in its Search Partner Network.
Google is only providing information on whether ads were served on the specific problematic sites mentioned in the report.
Marketing Briefing: Marketers appreciate the 'legroom' for tests with Google's latest cookie delay
Google's delay of third-party cookie changes allows more time for marketers to prepare and minimize impact on advertisers.
The Drum
Google will stop supporting third-party cookies in Chrome within two years, affecting advertisers and publishers.
Brands need to adjust strategies, focus on first-party data, invest in cookieless channels, and understand walled-gardens like Google ADH.
How AI is going to change the Google search experience
Google's introduction of AI search summaries may significantly change how people use the internet and impact advertisers and publishers.
New YouGov Study Shows Only 25% of Advertisers are Ready for Cookie Deprecation
Advertisers are not fully ready for the cookieless future and are considering shifting advertising spend to different channels as the cookie phaseout approaches.
Google Will Share Limited Search Partner Site Placement Info
Google is offering advertisers information on ad placements in response to a report on brand unsafe environments in its Search Partner Network.
Google is only providing information on whether ads were served on the specific problematic sites mentioned in the report.
Marketing Briefing: Marketers appreciate the 'legroom' for tests with Google's latest cookie delay
Google's delay of third-party cookie changes allows more time for marketers to prepare and minimize impact on advertisers.
The Drum
Google will stop supporting third-party cookies in Chrome within two years, affecting advertisers and publishers.
Brands need to adjust strategies, focus on first-party data, invest in cookieless channels, and understand walled-gardens like Google ADH.
We All Have A Role To Play In Ending MFA | AdExchanger
MFA addiction is a self-perpetuating cycle, requiring industry intervention to combat. The ultimate solution is for funds to stop flowing into MFA practices.
Connatix's Jenn Chen on the Cookieless Future: "Start testing solutions now" - ExchangeWire.com
Advertisers and publishers need to prepare for the cookieless future by testing and diversifying their strategies now to ensure stable revenue streams.
We All Have A Role To Play In Ending MFA | AdExchanger
MFA addiction is a self-perpetuating cycle, requiring industry intervention to combat. The ultimate solution is for funds to stop flowing into MFA practices.
Connatix's Jenn Chen on the Cookieless Future: "Start testing solutions now" - ExchangeWire.com
Advertisers and publishers need to prepare for the cookieless future by testing and diversifying their strategies now to ensure stable revenue streams.
DoubleVerify Expands Assurance Partnership with Meta
Data measurement platform DoubleVerify expands partnership with Facebook to offer brand safety and suitability coverage for Facebook and Instagram Feeds and Reels.
Global advertisers can now independently authenticate campaign quality and protect brand equity in these user-generated media environments.
DoubleVerify Expands Assurance Partnership With Meta
DoubleVerify expands partnership with Facebook to offer brand safety and suitability coverage.
Advertisers will have independent authentication and protection for their campaigns on Facebook and Instagram.
DoubleVerify Says Classifying MFA Means Considering Shades Of Gray | AdExchanger
Not all MFA sites are junk, and their content can still perform depending on the advertiser's goals.
DoubleVerify uses a tiered approach to classify MFA sites and allows advertisers to filter out certain impressions before bidding on them.
DoubleVerify Apologizes for Misreporting X/Twitter's Brand-Safety Rates for More Than Four Months
DoubleVerify provided incorrect brand safety rate data to advertisers for nearly five months, impacting campaign performance and affecting brands.
DoubleVerify Expands Assurance Partnership with Meta
Data measurement platform DoubleVerify expands partnership with Facebook to offer brand safety and suitability coverage for Facebook and Instagram Feeds and Reels.
Global advertisers can now independently authenticate campaign quality and protect brand equity in these user-generated media environments.
DoubleVerify Expands Assurance Partnership With Meta
DoubleVerify expands partnership with Facebook to offer brand safety and suitability coverage.
Advertisers will have independent authentication and protection for their campaigns on Facebook and Instagram.
DoubleVerify Says Classifying MFA Means Considering Shades Of Gray | AdExchanger
Not all MFA sites are junk, and their content can still perform depending on the advertiser's goals.
DoubleVerify uses a tiered approach to classify MFA sites and allows advertisers to filter out certain impressions before bidding on them.
DoubleVerify Apologizes for Misreporting X/Twitter's Brand-Safety Rates for More Than Four Months
DoubleVerify provided incorrect brand safety rate data to advertisers for nearly five months, impacting campaign performance and affecting brands.
X is expanding its video offerings and positioning itself as a video-first platform.
However, there is skepticism due to lack of transparency and vague claims about user engagement.
Musk's X to let brands run ads next to certain creators By Reuters
X will allow advertisers to run video ads next to specific content creators on its platform.
This move aims to help brands prevent exposure to unwanted posts on the site.
How X Is Trying to Win Over Influencers
Don Lemon is launching The Don Lemon Show on the platform formerly known as Twitter, which is now focusing on original video content.
X, formerly Twitter, is trying to attract influencers and advertisers with its new push into video content.
Linda Yaccarino, X's chief executive, is leveraging her television industry ties to bring in video creators and make X a destination for original shows.
X is expanding its video offerings and positioning itself as a video-first platform.
However, there is skepticism due to lack of transparency and vague claims about user engagement.
Musk's X to let brands run ads next to certain creators By Reuters
X will allow advertisers to run video ads next to specific content creators on its platform.
This move aims to help brands prevent exposure to unwanted posts on the site.
How X Is Trying to Win Over Influencers
Don Lemon is launching The Don Lemon Show on the platform formerly known as Twitter, which is now focusing on original video content.
X, formerly Twitter, is trying to attract influencers and advertisers with its new push into video content.
Linda Yaccarino, X's chief executive, is leveraging her television industry ties to bring in video creators and make X a destination for original shows.
Meta Shares Notes on the Development of Its AI-Based Ad Targeting Systems
Meta's AI content generation features have seen strong adoption and drive better performance for brand partners.
Brands are leaning into Meta's AI targeting tools and moving away from interest targeting for better results.
Meta Launches New Engaged View Attribution Option for Video Ads
Meta is introducing a new option called Engaged View for advertisers.
Engaged View allows advertisers to measure conversions that occur within one day of a video ad play, as long as the viewer has watched at least 10 seconds (or 97%) of the ad.
Meta Shares Notes on the Development of Its AI-Based Ad Targeting Systems
Meta's AI content generation features have seen strong adoption and drive better performance for brand partners.
Brands are leaning into Meta's AI targeting tools and moving away from interest targeting for better results.
Meta Launches New Engaged View Attribution Option for Video Ads
Meta is introducing a new option called Engaged View for advertisers.
Engaged View allows advertisers to measure conversions that occur within one day of a video ad play, as long as the viewer has watched at least 10 seconds (or 97%) of the ad.
Politics, conflict and media: how to navigate challenges and opportunities
Advertisers are seeking guidance on navigating the challenges and opportunities of the highly politicized media landscape in 2024.
Media buyers are cautious about where they place their media dollars and are looking for opportunities to be part of the conversation without supporting harmful media environments or misinformation.
'She won't last long': Experts on why Linda Yaccarino is still defending Elon Musk
Elon Musk's controversial actions and statements have caused major advertisers to boycott X
Linda Yaccarino, X's CEO, is defending Musk and the platform's lax approach to content moderation
X says Walmart pulled ads in October, weeks before Media Matters hate speech report and Musk rant
Walmart joins other major advertisers in pulling spending from X, citing concerns about hate speech and finding other platforms more effective for reaching customers.
Elon Musk, CEO of X, went on a rant criticizing advertisers for pulling out, calling it 'blackmail' and telling them not to advertise.
'She won't last long': Experts on why Linda Yaccarino is still defending Elon Musk
Elon Musk's controversial actions and statements have caused major advertisers to boycott X
Linda Yaccarino, X's CEO, is defending Musk and the platform's lax approach to content moderation
X says Walmart pulled ads in October, weeks before Media Matters hate speech report and Musk rant
Walmart joins other major advertisers in pulling spending from X, citing concerns about hate speech and finding other platforms more effective for reaching customers.
Elon Musk, CEO of X, went on a rant criticizing advertisers for pulling out, calling it 'blackmail' and telling them not to advertise.
The ANA Releases Its Second Transparency Report - Hits The Open Web As 25% Waste | AdExchanger
The Association of National Advertisers (ANA) has released its second Programmatic Media Supply Chain Transparency Report, which aims to address ad tech margin issues.
The report suggests reducing SSP contracts to between five and seven vendors and highlights that 25% of the open web programmatic market, amounting to $22 billion, is wasted.
Council Post: Illuminating The Dark Corners Of Supply Chains: Is There A Way To Protect Budgets Against Made-For-Advertising Sites?
Publishers monetize inventory on multiple supply-side platforms simultaneously.
MFA websites are flourishing in the ad tech landscape, posing challenges for advertisers.
The ANA Releases Its Second Transparency Report - Hits The Open Web As 25% Waste | AdExchanger
The Association of National Advertisers (ANA) has released its second Programmatic Media Supply Chain Transparency Report, which aims to address ad tech margin issues.
The report suggests reducing SSP contracts to between five and seven vendors and highlights that 25% of the open web programmatic market, amounting to $22 billion, is wasted.
Council Post: Illuminating The Dark Corners Of Supply Chains: Is There A Way To Protect Budgets Against Made-For-Advertising Sites?
Publishers monetize inventory on multiple supply-side platforms simultaneously.
MFA websites are flourishing in the ad tech landscape, posing challenges for advertisers.
Experts Debate Whether Elon Killed X's Ad Business: 'People Are Sort of Open-Mouth Horrified'
Elon Musk's comments inviting advertisers to sever their relationships with Twitter has divided industry experts on the potential impact
While some companies pause their spending on the platform, others may have short attention spans and move on to the next thing
Marketing Leaders Appeal For Linda Yaccarino's Resignation
X CEO Linda Yaccarino is facing pressure to resign from the Elon Musk-owned social media platform.
Leading advertising executives are questioning Yaccarino's willingness to damage her reputation to protect Musk and the business.
Major advertisers have suspended marketing on the platform in response to Musk's controversial statements.
Elon Musk Says He's Suing Media Matters Over Reports That Found X/Twitter Ads Ran Next to Pro-Nazi, White-Pride Posts
Major advertisers are pausing their ad spending on X/ Twitter due to Elon Musk's support of an antisemitic conspiracy theory.
Elon Musk plans to file a lawsuit against Media Matters for allegedly manipulating research about advertising on the platform.
The controversy highlights the growing concern over the placement of ads on social media platforms and the responsibility of tech companies to address hate speech.
Experts Debate Whether Elon Killed X's Ad Business: 'People Are Sort of Open-Mouth Horrified'
Elon Musk's comments inviting advertisers to sever their relationships with Twitter has divided industry experts on the potential impact
While some companies pause their spending on the platform, others may have short attention spans and move on to the next thing
Marketing Leaders Appeal For Linda Yaccarino's Resignation
X CEO Linda Yaccarino is facing pressure to resign from the Elon Musk-owned social media platform.
Leading advertising executives are questioning Yaccarino's willingness to damage her reputation to protect Musk and the business.
Major advertisers have suspended marketing on the platform in response to Musk's controversial statements.
Elon Musk Says He's Suing Media Matters Over Reports That Found X/Twitter Ads Ran Next to Pro-Nazi, White-Pride Posts
Major advertisers are pausing their ad spending on X/ Twitter due to Elon Musk's support of an antisemitic conspiracy theory.
Elon Musk plans to file a lawsuit against Media Matters for allegedly manipulating research about advertising on the platform.
The controversy highlights the growing concern over the placement of ads on social media platforms and the responsibility of tech companies to address hate speech.
How the attention challenge is evolving: Insights from Sharethrough's Richard Ottoy - ExchangeWire.com
Consumers are being exposed to more ads but are better at ignoring them.
Advertisers need to be creative and concise to grab attention without being annoying.
Yahoo Australia Bolsters Growing Team with Appointment of Maddie Basso as Head of Commercial
Madeline Basso joins Yahoo to enhance growth in joint business partnerships with agencies and advertisers in Australia.
Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch
Advertisers are taking a pragmatic approach to asking major platforms like Google and YouTube to commit to proposed standards for transparency in ad auctions.