DoubleVerify Apologizes for Misreporting X/Twitter's Brand-Safety Rates for More Than Four Months
DoubleVerify provided incorrect brand safety rate data to advertisers for nearly five months, impacting campaign performance and affecting brands. [ more ]
DoubleVerify Expands Assurance Partnership with Meta
Data measurement platform DoubleVerify expands partnership with Facebook to offer brand safety and suitability coverage for Facebook and Instagram Feeds and Reels.
Global advertisers can now independently authenticate campaign quality and protect brand equity in these user-generated media environments. [ more ]
Don Lemon is launching The Don Lemon Show on the platform formerly known as Twitter, which is now focusing on original video content.
X, formerly Twitter, is trying to attract influencers and advertisers with its new push into video content.
Linda Yaccarino, X's chief executive, is leveraging her television industry ties to bring in video creators and make X a destination for original shows. [ more ]
X says Walmart pulled ads in October, weeks before Media Matters hate speech report and Musk rant
Walmart joins other major advertisers in pulling spending from X, citing concerns about hate speech and finding other platforms more effective for reaching customers.
Elon Musk, CEO of X, went on a rant criticizing advertisers for pulling out, calling it 'blackmail' and telling them not to advertise. [ more ]
Elon Musk Says He's Suing Media Matters Over Reports That Found X/Twitter Ads Ran Next to Pro-Nazi, White-Pride Posts
Major advertisers are pausing their ad spending on X/ Twitter due to Elon Musk's support of an antisemitic conspiracy theory.
Elon Musk plans to file a lawsuit against Media Matters for allegedly manipulating research about advertising on the platform.
The controversy highlights the growing concern over the placement of ads on social media platforms and the responsibility of tech companies to address hate speech. [ more ]
Politics, conflict and media: how to navigate challenges and opportunities
Advertisers are seeking guidance on navigating the challenges and opportunities of the highly politicized media landscape in 2024.
Media buyers are cautious about where they place their media dollars and are looking for opportunities to be part of the conversation without supporting harmful media environments or misinformation. [ more ]
Meta Launches New Engaged View Attribution Option for Video Ads
Meta is introducing a new option called Engaged View for advertisers.
Engaged View allows advertisers to measure conversions that occur within one day of a video ad play, as long as the viewer has watched at least 10 seconds (or 97%) of the ad. [ more ]
The ANA Releases Its Second Transparency Report - Hits The Open Web As 25% Waste | AdExchanger
The Association of National Advertisers (ANA) has released its second Programmatic Media Supply Chain Transparency Report, which aims to address ad tech margin issues.
The report suggests reducing SSP contracts to between five and seven vendors and highlights that 25% of the open web programmatic market, amounting to $22 billion, is wasted. [ more ]
Innovid study examines impact of measurement and optimization gaps across CTV campaigns
Advertisers are facing challenges in measuring and optimizing campaigns across different platforms and services.
A disconnect exists between measuring performance on one platform and optimizing on another, leading to poor ad performance and less effective ROI. [ more ]