Google has agreed to a $100 million settlement regarding a 14-year long class action lawsuit. The lawsuit accused Google of overcharging advertisers through its AdWords program by failing to provide promised discounts and charging for clicks outside targeted areas. The settlement, pending court approval, involves advertisers who used AdWords between 2004 and 2012. While Google denies any wrongdoing, the lengthy case highlighted issues with Smart Pricing and alleged breach of contract. Lawyers are expected to seek up to 33% in fees from the settlement fund.
Google has reached a $100 million settlement in a lawsuit over allegations of overcharging advertisers by not providing promised discounts and mismanaging ad click charges.
Advertisers accused Google of breaching contracts by manipulating the Smart Pricing formula and misleading them regarding ad distribution limits.
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