In the first quarter of 2025, Fox News reached record ratings, averaging 1.92 million total day viewers, compared to 428,000 for CNN and 593,000 for MSNBC. This surge highlights Fox's market dominance, capturing 65% of total day and 66% of prime time viewership. Fox's total viewers increased by 48% year-over-year, especially among the key 25-54 demographic, while CNN and MSNBC lost audience share. Fox's success attracted numerous new advertisers, including major brands like Amazon and JPMorgan Chase, signifying a shift in its advertising strategy post-scandals.
Fox News achieved unprecedented ratings in Q1 2025, leading the cable news industry with 65% of the audience, while CNN and MSNBC experienced significant declines.
Fox's record ratings reflect a 48% increase in total viewers and a remarkable 58% gain in the coveted 25-54 age demographic compared to Q1 2024.
With over 125 new blue-chip advertisers including Amazon and Netflix, Fox News is rapidly reversing its past issues with advertisers, positioning itself strongly in the market.
Despite an expected ratings dip after elections, Fox News defied the trend by attracting younger viewers and gaining significant audience share in both total day and prime time.
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