""This year, 45% of publisher pros said 61% or more of their companies' revenues will come from advertising, down from 51% in Q1 2024.""
""39% of publishers said advertising would account for 21% to 60% of their revenue this year, compared to just 26% last year, indicating a shift towards diversification.""
Recent Digiday surveys indicate a shift among publishers towards reducing their reliance on advertising revenue. In Q1 2025, only 45% of surveyed publisher professionals expected over 60% of their revenue to come from ads, down from 51% the previous year. Conversely, more publishers anticipate a moderate dependency on ads, with 39% reporting that ads will account for 21% to 60% of their revenue this year. This trend suggests that diversification efforts are yielding positive results and will likely continue, with further decreases expected in 2026.
Read at Digiday
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