CTV Providers Are Doing Their Own Thing - And That's Great For The Industry | AdExchanger
Media companies are transitioning from traditional linear revenue to digital and streaming revenue, leading to a significant shift in operations and monetization strategies.
CTV Providers Are Doing Their Own Thing - And That's Great For The Industry | AdExchanger
Media companies are transitioning from traditional linear revenue to digital and streaming revenue, leading to a significant shift in operations and monetization strategies.