In 2018, Katie Couric and John Molner founded Katie Couric Media to navigate the evolving media landscape. Their business leverages a range of digital content types, including high-profile interviews and podcasts, while addressing societal issues like animal welfare and menstrual health. Couric emphasizes the importance of diversifying content and maintaining engagement amid rising AI technology that shifts audience attention away from traditional platforms. With a noticeable decline in traffic attributed to AI disruption, Couric and Molner focus on controlling their traffic through owned channels.
I didn't want to be hanging onto legacy media and the way they were delivering news and information.
The key is to do everything, everywhere, all at onceâand make sure the content is iterated for different platforms.
A fair amount of the traffic that we generate comes from platforms that we control.
Building engaged audiences and staying ahead of the curve requires more than just a shift to digital content distribution.
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