#media-business

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AdExchanger
3 weeks ago
Marketing

The Fin Tech Ad Tech Boom; Temu Tops Meta's Charts (But At What Cost?) | AdExchanger

Revolut may be leveraging targeted advertising for a significant portion of revenue. [ more ]
AdExchanger
2 months ago
Media industry

Is The News Business A Viable, Well, Business?; Farewell, Freevee (Maybe) | AdExchanger

Dotdash Meredith had successes and failures on various social media platforms like TikTok, YouTube, and Instagram.
Vogel emphasized the importance of tailoring content for different platforms and the challenges faced by news publishers in adapting their content. [ more ]
Yahoo Finance
2 months ago
Business intelligence

What Vizio can do for Walmart's digital advertising business

Walmart acquires Vizio for $2.3 billion to enhance digital advertising and media business.
Combining Vizio's data from connected TV with Walmart's retail data can create a powerful advertising platform. [ more ]
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