#media-business

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KKR, Axel Springer reach deal to break up the media giant

Axel Springer becomes fully privately owned for the first time since 1985, following a deal led by KKR and CPPIB.

The Fin Tech Ad Tech Boom; Temu Tops Meta's Charts (But At What Cost?) | AdExchanger

Revolut may be leveraging targeted advertising for a significant portion of revenue.

Is The News Business A Viable, Well, Business?; Farewell, Freevee (Maybe) | AdExchanger

Dotdash Meredith had successes and failures on various social media platforms like TikTok, YouTube, and Instagram.
Vogel emphasized the importance of tailoring content for different platforms and the challenges faced by news publishers in adapting their content.

What Vizio can do for Walmart's digital advertising business

Walmart acquires Vizio for $2.3 billion to enhance digital advertising and media business.
Combining Vizio's data from connected TV with Walmart's retail data can create a powerful advertising platform.

Warner Bros Discovery (basically) admits its merger didn't work

The proposal to potentially undo the WarnerMedia-Discovery merger and create two separate companies reflects the dissatisfaction with the current outcome.
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